Tuesday, 1 October 2013

Is pop culture the new ancient Greek religion?


Lady Gaga: a primary deity in modern 'pop culture religion'
For this first posting I wish to focus on a particular aspect of the lecture ‘How to tackle Ancient Greek religion’ which was brought up when comparing the ancient and modern ways of experiencing religion; religion outside of traditional religious institutions. The comparisons drawn between religion and pop culture will be the specific focus.

I have almost definitely decided that I will be using the goddess Aphrodite as a vehicle to explore this module. I have chosen Aphrodite because I have always had a very limited view of her as the feminine, serene, love-goddess but, as Susan said, there is much more to her! I feel that I would like to re-evaluate my personal reception of Aphrodite. I also believe she will make a good vehicle for exploring Greek religion because she is a very typical Olympian goddess in some aspects but she is also atypical in many ways such as her birth and gender identity. These issues could raise very interesting points to explore in future topics for this module. However, although Aphrodite may be mentioned, she will not be a focus for this posting as I have decided to make it more general to reflect the general nature of the lecture which it arose from. This posting may also by lacking in its engagement with scholarly sources compared to future ones as most of the material will come from my own experiences/observations about pop culture and religion.

In the ‘How to tackle Ancient Greek religion’ (31/09/13) lecture Bruce Springsteen was quoted as saying that music was his Church. As a group we inferred from that that the stadiums he plays at are places of worship, the fans are worshippers and he himself is a priest-like or even god-like figure. This may be over generalised and it may even seem ridiculous to compare a musical talent and his fans to a religion but it could be argued that this is in fact a highly appropriate comparison and that every day it becomes more and more so. 

I follow with some more generalised comparisons; religion can dictate how you live (lifestyle/moral decisions), this is also true of pop culture with many fans wanting to imitate their idols in every aspect of their lives. Religion can dictate what you wear and what you eat, pop culture- or perhaps more appropriately, ‘celebrity culture’ is constantly telling people what they should eat/wear through lifestyle magazines and other such mediums. Reading about a miracle performed by Jesus in the Bible with no evidence other than the written words could be compared with picking up a copy of Heat magazine and believing the latest celebrity news contained within: there may be little or no evidence but people believe because they want to. In a growing secular world, particularly in the west, pop culture arguably has more of an effect on people than religion does as it is practically unavoidable- from the radio to television to newspapers, most people will be exposed to pop culture in their lives.  Whereas, it’s possible to argue that religion is becoming more avoidable and irrelevant each year.

Most of the comparisons so far have focused on the similarities between pop culture and ‘modern’ religion, which is the best comparison when discussing how embedded into life/society both constructs are. However, I now wish to focus on the many comparisons it is possible to make between modern celeb culture and ancient Greek religion. The first reason for this comparison is that if pop culture is the religion then celebrities are the ‘deities’ and as there are many possible ones to worship then it must be a polytheistic system, similar to the Greek one. Leading from this, nearly all of the Greek deities had their own cults, within the broader religious system,  similar to modern day ‘fandoms’. 

Finally, with modern religion the relationship between people and their deity is one-sided i.e. there is little chance of having an actual conversation with their God. In the ancient Greek and pop culture ‘religions’ there is some level of expectance that your idol will respond to you directly. A comparative example of this would be praying to Asklepios and him responding by physically visiting you to heal your illness compared with modern day ‘prayers’ on Twitter gaining a response directly from your idol: the likelihood of either happening is arguably equal! The idea of Twitter as a place of worship in which prayers are asked is taken from the channel 4 documentary Crazy about One Direction in which many references to worshiping idols, Twitter as a Temple and the fandom as a church were made.

The cult nature of ancient Greek religion is what really struck me as similar to fandoms within pop culture. The first name that came to mind was Lady Gaga, who calls herself ‘Mother Monster’ and her followers are her ‘Little Monsters’. It may seem very silly but Gaga has strong ideologies about politics and equality and her ideas can reach her 40.2 million Twitter followers with the click of a button. Some people are fiercely loyal to their idol and will defend them and attack other idols, just as the Greek’s may have held a lot stronger loyalties to one particular deity; for example Hippolytus’ strong loyalties to Artemis and hatred of Aphrodite in Euripides’ play Hippolytus. Some people however choose a broader approach, following the whole pop culture religion without strong cult ties to one artist, turning to different idols for individual needs. As with the Greek gods there are major and minor cults in pop culture and it is normal to follow just one or many. Just as one may have prayed to Hera for a healthy pregnancy but Athena for success in battle, now one may turn to Justin Bieber for help with blossoming young love but Taylor Swift when struggling through a break-up!

A final point I wish to make on the possibility of comparing Greek religion with celeb culture concerns anthropomorphism. The Greek people famously anthropomorphised their deities into relatable human figures. They even brought them into their plays as characters whom the human characters could converse with. It may appear absurd to say that fandoms anthropomorphise their idols, as they are already human! However, it could be argued that they are seen as somewhat unobtainable, ethereal figures who re-anthropomorphised through mediums such as Fan Fiction and other social media, where fans can write themselves into scenarios in which they interact with their chosen deity or attempt to contact them directly. Thus meaning their idols are brought ‘back down to earth’, become once again more real and accessible and even perhaps more ‘human’.

This analysis of pop culture and ancient Greek religion will hopefully be helpful when writing the rest of this blog. It has given me an introduction into the complexities of a polytheistic system and it has allowed me to take an unusual approach to the topic which will help me to be open-minded about future topics that I need to address.

References


Euripides ‘Hippolytus’ (1997) Medea and other Plays, Morwood, J. (trans.) Oxford: Oxford University Press

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